Arvig, a Minnesota-based broadband service provider, is now using a CrowdFiber platform to power its new online residential service shopping cart.

CrowdFiber is a developer of geomarketing automation software for telecommunications providers and utility companies.

The new technology allows a customer to build a personalized home service package from Arvig’s high-speed internet, TV and phone services, based on their specific geographic location.

“We know our customers enjoy faster internet speeds that allow them to connect and enjoy all the benefits of increased bandwidth. Since internet speeds vary according to location, it can be challenging to accurately offer subscribing options online, which is most convenient for customers,” said Michael Baso, business intelligence manager at Arvig. “CrowdFiber worked with us to build and enhance our dynamic-selection process of internet product offerings, allowing us to provide our customers the convenience of online ordering.”